Sundance Film Festival Cancels Plans for New Frontier Program in 2023 They see it as a distraction at best, and lost income, or a loss of control or a loss of premiere status at worst. They do NOT see it as word-of-mouth building, or good PR, or a way to test/prove audience demand.
But if you are trying to premiere a feature film, and you don’t yet have distribution, then as of now you can’t consider these online festivals because buyers consider them a conflict with their distribution of your film. If you have a short, or an older film, or one where you have locked in distribution (and if your distributor agrees), or one where you are doing a DIY release - sure, consider it. My answer is always the same: If you are launching a brand-new film that is still seeking distribution, no. But as these new versions of film festivals keep popping up, I am getting asked by filmmakers: “Should we participate in this?” Or, more often: “Am I missing something? Why would we do this?” Brian Newman is the producer of “ The Outside Story” (Tribeca Film Festival, 2020), and founder of Sub-Genre, a consultancy helping brands make and distribute films.Īs the coronavirus crisis continues, most film festivals are being forced to postpone, and many have opted to launch online versions of their events.
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